In Latin America, Business Starts with Making Friends

Posted on July 7, 2024 in Colombia, innovation, leadership, Public Speaking, Service Leadership.

In Latin America, business relationships start with making friends. I met the Asociación de Pymes, Microempresas y Emprendimientos (APPCE – Colombia)  and the APPCE President, Edgar Felipe Arcila on my Trade Mission to Colombia in March. APPCE helps Colombian micro and small business entrepreneurs scale their online businesses. In this interview, we deepen our friendship […]